No More Books

The drudgery of pushing through shelf after shelf of heavy sample books to view sampling that may or may not even be current is officially over. Big Apple Wallcovering's message is that, in the high technology age of the twenty-first century, the sample book as we know it has become completely obsolete. The concept of a design firm utilizing valuable space in both dollars and production to warehouse catalogs that can be housed on discs, simply makes no sense intellectually, economically, ergonomically and last, but certainly not least, ecologically.

Professional design and specifying companies must understand that all of those expensively bound product catalogs that they receive free of charge are not really free at all. The client is paying for them, hidden in the cost of the goods they purchase. The design firm is paying for them in the square footage dollars to house them and wasted employee time in this archaic method of product selection and sampling. This antiquated process also delays the timely arrival of new products awaiting a sales rep's busy delivery schedule. Today, in theory, new products can be at your fingertips daily. The new age designer can now easily scroll through a myriad of patterns and colors and order the selected samples with a mere “click.” The sample book is. very simply stated, an idea whose time has come and gone.

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JOIN THE TWENTY-FIRST CENTURY REVOLUTION.
NO MORE BOOKS!