Big Apple Worldwide Continues Its Rollout of "No More Books" Wallcovering Kiosks in Benjamin Moore Stores

Big Apple Worldwide Continues Its Rollout of "No More Books" Wallcovering Kiosks in Benjamin Moore Stores

NEW YORK, NY--(MARKET WIRE)--Jul 28, 2008 -- Big Apple Worldwide, Inc. (OTCPK: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., has a new store opening Sunday, July 22nd at Benjamin Moore's Design Center location in Naperville, Illinois. This new Wallcovering center is the next of many Big Apple's "No More Books®" kiosks. Benjamin Moore & Co. currently operates 90+ company owned stores and more than 5,000 affiliates and dealers throughout North America. The short-term plan includes kiosk placement in Benjamin Moore owned and operated stores. Additional kiosks may be installed in Benjamin Moore Signature stores.

"The Benjamin Moore strategic alliance will be the beacon of the new revolution in the Wallcovering industry. Our proprietary software and 'No More Books®' kiosks are the next step in bringing the marketing of Wallcovering into the 21st century," stated Neal Jablon, President of Big Apple Worldwide, Inc.

Benjamin Moore & Co. was founded in 1883 in Brooklyn, NY and is now headquartered in Montvale, NJ. It produces paint products in more than 20 manufacturing facilities throughout the U.S. and Canada, and became a subsidiary of the Berkshire Hathaway Company in 2002.

About Big Apple Worldwide, Inc.:

Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (www.elabrient.com), is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida.

Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.

Contact:

For more information, visit:
www.bigappleworldwide.com
or
Investor Relations
(866) THE APPL(E)

Source: Big Apple Worldwide, Inc.


	Big Apple Worldwide Continues Its Rollout of "No More Books" Wallcovering Kiosks in Benjamin Moore Stores NEW YORK, NY--(MARKET WIRE)--Jul 28, 2008 -- Big Apple Worldwide, Inc. (OTCPK: BPWI) is pleased to announce that its wholly owned subsidiary, Big Apple Wallcovering, Inc., has a new store opening Sunday, July 22nd at Benjamin Moore's Design Center location in Naperville, Illinois. This new Wallcovering center is the next of many Big Apple's "No More Books®" kiosks. Benjamin Moore & Co. currently operates 90+ company owned stores and more than 5,000 affiliates and dealers throughout North America. The short-term plan includes kiosk placement in Benjamin Moore owned and operated stores. Additional kiosks may be installed in Benjamin Moore Signature stores. "The Benjamin Moore strategic alliance will be the beacon of the new revolution in the Wallcovering industry. Our proprietary software and 'No More Books®' kiosks are the next step in bringing the marketing of Wallcovering into the 21st century," stated Neal Jablon, President of Big Apple Worldwide, Inc. Benjamin Moore & Co. was founded in 1883 in Brooklyn, NY and is now headquartered in Montvale, NJ. It produces paint products in more than 20 manufacturing facilities throughout the U.S. and Canada, and became a subsidiary of the Berkshire Hathaway Company in 2002. About Big Apple Worldwide, Inc.: Big Apple Worldwide, Inc. (www.bigappleworldwide.com) is a holding company focused on serving the hospitality, leisure and retail market. Big Apple Wallcovering, Inc. (www.bigapplewallcovering.com) is a wholly owned subsidiary of Big Apple Worldwide and has inspired the Architecture and Design community with cutting-edge design and the manufacturing of architectural wallcovering and fabrics for hospitality, private offices and commercial interiors. Big Apple Wallcovering now enters the retail industry, placing its "No More Books®" kiosks into major retailers across the country. Big Apple Worldwide, Inc.'s subsidiary, Elabrient Surfaces (www.elabrient.com), is a commercial interior design development and manufacturing company specializing in commercial wallcovering. Big Apple Travel, Inc. (www.bigappletravel.com), a wholly owned subsidiary of Big Apple Worldwide, Inc., is a full-service travel agency and features a next generation travel salon in Orlando, Florida. Safe Harbor Act: This release includes forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involves risks and uncertainties including, but not limited to, the impact of competitive products, the ability to meet customer demand, the ability to manage growth, acquisitions of technology, equipment, or human resources, the effect of economic business conditions, and the ability to attract and retain skilled personnel. The Company is not obligated to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release. Contact: For more information, visit: www.bigappleworldwide.com or Investor Relations (866) THE APPL(E) Source: Big Apple Worldwide, Inc.
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